First Line Data News

First Line Data Launches Rebranding Effort

December 20, 2011

Leading business analytics provider and fraud prevention company, First Line Data, has undergone a rebranding effort including a new logo design and a revised, much-improved website. The new logo features a vibrant shield built of tiny blocks, symbolizing digital security and strength. The custom-designed website has an eye-catching look and boasts a wealth of new features that existing and potential clients alike will find useful. In addition to general information about the company and its services, the website includes current industry news as well as samples of all First Line Data report types. Each sample is available in a downloadable PDF format allowing clients to preview a product before they purchase it.

The new website design is clean and easy to navigate, allowing visitors to quickly identify the services and reports relevant to their type of business. The secure section of the site, where clients manage their reports, also offers easy-to-use navigation, better readability and other user-friendly improvements.

“One of our goals was to simplify the business research and screening process for our clients,” said Kellan Flynn, Director of Operations at First Line Data. “By collaborating with the creative and technical talents of Insight Designs, we believe we were able to significantly improve the web experience for visitors and clients.”

Both the new logo and website were created and implemented by Insight Designs Web Solutions, a Boulder, Colo.-based interactive agency specializing in web design, development and strategy since 1999.

To see the new look of First Line Data, visit

About First Line Data
First Line Data, is a leading national provider of business analytic reports to the mortgage industry, offering customized fraud prevention reports for screening third party originators (TPOs), correspondents, warehouse line applicants, closing agents, real estate appraisers, loan officers, and more. The company’s loan quality assurance services include verification reports for borrower identity, income, and employment verification. First Line Data draws on more than 12 years of experience to make powerful and reliable risk-reducing reports accessible to its customers through its one-stop service. For more information, visit About Us.

Media Contact Information
Jennifer Roberts
First Line Data
303-417-0600 ext. 1102